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Barstool Sports and High Noon have been the talk of the town since their partnership in 2020.
Many have speculated about the ownership ties between the two, leading to various rumors and speculations.
This article aims to clarify the relationship between Barstool Sports, High Noon, and the involvement of Dave Portnoy.
Who is High Noon Owned By?
High Noon, a name that has become synonymous with refreshing hard seltzers, is owned by E. & J. Gallo.
This renowned wine and spirits company ventured into the hard seltzer market in 2019 with the introduction of High Noon.
The brand quickly carved a niche for itself, becoming one of the top-selling hard seltzer brands in the U.S.
Ownership & Partnership
High Noon has set itself apart in the hard seltzer market with its commitment to quality and flavor.
Unlike many other brands, High Noon prides itself on using real vodka and real juice in its products.
This not only gives it a distinct taste but also appeals to health-conscious consumers due to its gluten-free nature and no added sugar.
In 2020, the brand further expanded its flavor palette, introducing new flavors that were instant hits.
High Noon’s meteoric rise in the beverage industry can be attributed to its unique flavors, quality, and strategic partnerships, namely the one this article is about – Barstool Sports, or more notably, Dave Portnoy.
The brand has managed to stand out in a crowded market, offering consumers a refreshing alternative.
Barstool Sports and High Noon
While many speculated that Barstool Sports might have ownership ties with High Noon due to their close association, the truth is different.
Barstool Sports does not own High Noon.
Instead, their relationship is based on a unique media partnership formed in May 2020.
This partnership has been instrumental in boosting High Noon’s brand exposure and popularity.
Does Dave Portnoy Own High Noon?
A question that has been on many lips is the involvement of Dave Portnoy, the President of Barstool Sports, with High Noon.
To set the record straight, Dave Portnoy does not own High Noon.
While he has been a vocal advocate for the brand, thanks to the partnership between Barstool Sports and High Noon, he does not hold any ownership stake in the seltzer brand.
What Companies Does Dave Portnoy Own?
Dave Portnoy’s name is primarily associated with Barstool Sports, a media giant in the sports industry.
While he has stakes and interests in various ventures, his primary ownership and influence are with Barstool Sports.
Over the years, Portnoy has ventured into various other businesses, but his heart and soul remain with Barstool.
Production and Distribution
High Noon’s production is closely tied with E. & J. Gallo Winery.
The production process is meticulous, ensuring that every can of High Noon meets the brand’s high standards.
Once produced, High Noon is distributed through various channels, making its way to bars, restaurants, and liquor stores across the U.S.
High Noon’s market performance is nothing short of impressive. Since its launch, it has become the number one selling hard seltzer in the U.S.
The brand’s strategic marketing partnership with Barstool Sports played a significant role in this achievement, propelling its exposure to over 66 million monthly unique users.
Brand Exposure and Audience Reach
Barstool Sports, with its vast audience, has been instrumental in amplifying High Noon’s brand exposure.
With a rich history spanning over 16 years, Barstool Sports boasts one of the most engaged audiences in the sports media industry.
This partnership has been a win-win, with High Noon gaining massive exposure and Barstool Sports offering its followers a refreshing new product.
The intricate relationship between Barstool Sports, High Noon, and Dave Portnoy serves as a prime example of how strategic partnerships can redefine brand narratives in today’s fast-paced market.
While ownership structures remain distinct, the collaboration between these entities showcases the power of media exposure, influencer advocacy, and brand alignment.
High Noon’s decision to partner with a media powerhouse like Barstool Sports, coupled with Dave Portnoy’s personal endorsement, has undeniably accelerated its market penetration and brand recognition.
On the other hand, Barstool Sports has demonstrated its influential reach, proving that its platform can significantly impact consumer choices.
For businesses and experts observing from the sidelines, this case underscores the importance of choosing the right partners, leveraging media platforms, and understanding the nuances of brand association in the modern age.
In a world where brand visibility can make or break success, strategic collaborations like this offer a roadmap to achieving market dominance and brand loyalty.